Build an Online Presence for Your Company:
In today’s competitive business environment a successful company will need to set itself apart from its competition in order to generate new customers. Begin with a creatively designed website that reflects the values and quality of your practice. Include the essential tools that customers look for when searching online, making sure your website is customer-friendly with easily access to information. Include your company’s office information, including hours of operation, maps, phone numbers, products and services. Also, include a call-to-action, enticing your online visitors to contact your company for more information.
Optimize Your Website for Search Engines:
Your website is only as valuable as a patient’s ability to find it in the search engine search results. There are several strategies for driving targeted traffic to your site, search engine optimization (SEO) is one of the most fundamental and effective methods.
Enhance Your Reputation with Facebook and Twitter:
Social networking is fast becoming one of the most effective means of online communication and sharing of information. Facebook, Twitter, MySpace and other social media sites have fueled the growth of word-of-mouth referrals, this is one of the most efficient ways to build awareness about your products and services and produce targeted and qualified customers.
Search engines use complex algorithms to determine which sites to index in the organic listings for a particular search query. In fact, they use hundreds of criteria to decide whether or not a site is worthy of being displayed prominently in the search results. Website links are one of the key elements considered by the search engines making link building a critical component of an effective search engine optimization strategy. This is because inbound links count as votes for your website; the more votes you have from other relevant websites, the more important your website becomes on the search engines. Beware however that not all links are good links, and a link campaign focused on the wrong links can actually hurt your positioning. We have the experience and expertise to build a custom link strategy to fit your practice. Please call or email us today for an evaluation of your link strategy.